Katherine Iberle

ART

DIRECTION

Sakroots Spring 2023

SAKROOTS SPRING 2023

ROLE

Art Director


DATE

01/31/2023


PRODUCER

Marion Max, Bali Prod



A fun and colorful homage to spring, with an array of captivating close-up shots that emphasize the intricate prints and fabrications of the brand.



We faced a constrained budget for this lifestyle shoot, so I had to come up with a new approach to showcase the latest spring designs within a studio setting without a model.


The shoot took place remotely in Bali, so it was necessary to give extremely detailed instructions in advance. Drawing inspiration from the lush greenery of a botanical garden, I collaborated closely with a prop stylist to develop a series of foliage boards. These boards ingeniously incorporate concealed holes and hidden hanging mechanisms, cleverly supporting the products.

Mother’s Day Gift Guide Foliage Direction

Shoot Sheet page for Mother’s Day Gift Guide product

Woven Collection Foliage Direction


Ecotwill and Solids Collection Foliage Direction

The Shoot: