ROLE
art direction,
graphic design
FOR
The Sak
For The Sak’s 30th Anniversary, we created a limited edition collection of bags hand crocheted in Bali. 100% of sales went to benefit the artisans who create our bags.
Here is some of the work I contributed to the campaign as an art director and graphic designer.
PHOTO SHOOT
ROLE: ART DIRECTOR, PROP STYLIST
DATE: 08/2018
Objective: Introduce the world to the Limited Edition 120 Hobo collection, handmade by artisans in Indonesia. Bringing the texture and light of Bali into our small in-house NYC photo studio.
We didn't want the setting to compete with the colorful and vibrant collection, so my solution was to use shadow and lighting and select botanical props to give a sense of texture and place without taking away from the product as a focal point.
30 YEARS OF CRAFT LOGO
Multiple formats for various assets
LOOKBOOK
